After your campaign is finished, you have different options to maximise the success and keep using the content effectively. Here is an overview of all possibilities:
Reporting:
You get a detailed report about the performance of your campaign. Important KPIs like reach or interactions will be analysed to make the success measurable. You can clearly see which type of videos worked well and can run new campaigns in that style. You can also keep working with the top influencers by adding them to groups.
You get an overview of the overall performance of the campaign
and you get a separate performance report for each influencer
Groups:
Create groups with influencers you liked the most. This way, you can build long-term partnerships and stay in touch with creative talents for future campaigns. For this, you click on the influencer profile and then on the "+" in the top right corner and select a suitable group.
Like your Content:
Like your favourite content so we can show it to influencers as inspiration for future campaigns. This way, they can orient themselves on successful examples and create even better content for your brand. You can simply click on the heart in the top right corner.
This content will then appear in the lower section of your dashboard AND will be shown to influencers as content you like in your future campaigns.
This content will then appear in the lower section of your dashboard AND will be shown to influencers as content you like in your future campaigns.
Partnership/Spark Ads:
Run Partnership or Spark Ads to increase reach and conversions. With this ad format, your content stays relevant for longer and achieves extra results. For this, you have to select "Partnership or Spark Ads" during the campaign creation process. In the reporting, the ad codes are available under "Copy video code".
Content Buyout:
Buy the rights for the content created by influencers to use it flexibly on your own channels or for marketing activities. This way, you can secure high-quality content for your brand long-term and benefit from the authentic posts.
Rate Influencers:
Rate the influencers you worked with based on their quality and reliability. These ratings help you and other companies to identify the best talents for future campaigns.
