We start from the very beginning – what are Partnership Ads?
With Partnership Ads, you as a brand have the opportunity to promote the content created and posted by influencers on Instagram. These ads are then displayed in the name of both the influencer and your brand.
You can use them to significantly boost the reach of your content even with a small budget. Ads run in the name of influencers appear authentic and offer you a lower CPM and a higher CTR. Milano Vice took its campaigns to the next level by using
Partnership Ads:
✅ 53% higher conversion rate
✅ 95% higher CTR
✅ 47% lower CPP
Why is this relevant for your brand?
With Partnership Ads, you can target your favorite content from a campaign directly to your ideal audience as an ad – all with the credibility of creator posts. This means more reach, more engagement, and lower advertising costs.
To run Partnership Ads, you need the ad codes of the influencers' content. Through Refluenced, you can collect the ad codes of your campaign participants and then insert them into your Meta Ad Manager.
To receive the ad codes for Reels or Posts, you must check the Partnership Ads box during campaign creation.
During content synchronization, the influencer must add this code separately.
In your reporting, you can view your content and copy the ad code with a single click. Once you have copied an ad code, the status of the Reel/Post changes to "Code copied." You can repeat this process at any time.
There are no costs for using this feature on Refluenced. You only pay in your Meta Ad Manager when you boost the content.
In this video, you’ll find a detailed guide on how to run Partnership Ads. If you need any assistance, don’t hesitate to contact us at [email protected].