Let's start from the beginning – what are Spark Ads?
With Spark Ads, you as a brand have the opportunity to promote content created and posted by influencers on TikTok. These ads are displayed solely under the influencer's name. Since the brand's name is not visible, the ad appears much more authentic.
You can significantly increase the reach of your content even with a small budget. Ads displayed under the influencer’s name appear authentic and offer you a lower CPM and a higher CTR.
Ifolor took its campaigns to the next level by using Spark Ads:
✅ CPM: 1.33 CHF (-80% compared to traditional campaigns)
✅ CPC: 0.14 CHF
✅ Impressions: 1.278 million
Why is this relevant for your brand?
With Spark Ads, you can strategically promote your favorite content from a campaign to your ideal target audience—leveraging the credibility of creator posts. This means more reach, more engagement, and lower advertising costs.
To run Spark Ads, you need the Ad Codes of the influencers' content. Through Refluenced, you can collect the Ad Codesof your campaign participants and insert them into your TikTok Ad Manager.
To receive the TikTok Ad Codes, you must enable Spark Ads during the campaign setup.
During content synchronization, the influencer must manually include this code.
In your reporting dashboard, you can view your content and copy the Ad Code with a single click. Once you have copied an Ad Code, the TikTok status will change to "Code copied." You can repeat this process at any time.
There are no additional costs for using this feature on Refluenced. You only pay in your TikTok Ad Manager when you boost the content.
This video provides a detailed step-by-step guide on how to set up Spark Ads in the TikTok Ad Manager.
If you need any assistance with the setup, feel free to reach out to us at [email protected]—we're happy to help!