First, you create a new campaign. Our platform guides you step by step through all the necessary topics to ensure that all relevant information for the influencers is included in the campaign. Once you’ve completed the campaign creation, you can launch it live on your own.
Application Phase:
During this period, nano and micro-influencers can apply for your campaign. You can view the profile insights and check their social media profiles. Additionally, you can decide here whether the influencer is a good fit for your brand. This article helps you select the perfect influencer for your campaign.
Preparation Phase:
During these 7 days, you send the product to the participants. You will receive the influencers' addresses once the preparation phase starts. To do so, simply click on "Download addresses."
Active Phase (Commercial Phase):
Over a period of two weeks (regularly, but it can be longer), the selected influencers will showcase your product or service on their profile and create content for your brand.
Reporting:
After the commercial phase ends, you will receive all the important metrics for your campaign. If you had activated Partnership or Spark Ads, you can now copy the influencers' codes or, if you particularly liked some content, download it with all usage rights as a content buyout. Don’t forget to rate the influencers and create groups with your favorite influencers.
If you'd like to learn more about the different phases, feel free to read this article.