You can choose between three different campaign types: Instagram, TikTok, and UGC. In Instagram campaigns, influencers post the content on their Instagram channel, while in TikTok campaigns, they post it on TikTok. In UGC campaigns, the content is not posted by the influencer but is delivered directly to you as a brand.
Starting from the Professional Plan, you can also run multiple campaigns simultaneously.
Additionally, we distinguish between time-limited and ongoing campaigns:
In a time-limited campaign, each phase has a specific time frame, and the campaign ends on a date you define.
In an ongoing campaign, you receive content continuously. You can accept influencers for your campaign at any time while already participating influencers are creating content.
💡Note: If you do not accept or decline influencers for your ongoing campaign for 14 days, your campaign will be paused and will no longer be visible to creators. You will need to manually reactivate it.
If you need help setting up your campaign, feel free to reach out to our Customer Success Team.
In the campaign creation process, you can select in the sidebar (top left) whether it should be an Instagram, TikTok, or UGC campaign. Under Timeline, you choose between time-limited and ongoing.
