The application phase is the period during which influencers can apply to your campaign and during which you need to review and accept influencers for your campaign.
Setting the Application Period
During the campaign creation process, you can define how long the application phase should last. Refluenced recommends a duration of 7–14 days.
Selecting Influencers
You must review and accept your influencers within the application period.
Normal campaigns (time limited)
Once you've decided to work with a creator, you need to:
Pre-select them using the checkmark.
Officially start the campaign by clicking "Start Campaign".
Ongoing Campaign
You can continue accepting new influencers at any time—the application phase never really closes. The process works exactly the same as for standard campaigns (review profile → check the box → pre-select → start campaign). Once accepted, the selected influencers move into the preparation phase.
Event Campaigns
The process is slightly different for event campaigns. Think of the application phase as building your guest list. Until the application phase ends, you can accept individual creators at any time. Each creator is approved individually.
How to Make the Right Selection
Matching Algorithm
Under each profile, you'll see a matching score displayed in different colors: green (excellent match), blue (good match), and grey (average match). The higher the score, the better the influencer matches your campaign requirements.
Pro Creators
For Pro Creators, you have the option to negotiate their rate. Simply click on the purple-highlighted price and send a counteroffer within your budget through the pop-up window. Alternatively, you can accept or decline the creator directly.
Reviewing Profiles
Click on an influencer card to open their profile on the side of the screen. Here, you can:
Review their profile
Read their personal application message
View their social media content
Check their demographics
Review content from previous collaborations
This gives you a strong understanding of the type and quality of content you can expect from the creator.
💜 Tip: It can still be worth accepting creators whose demographics don't perfectly match your target audience. If the video quality and voice-over are strong, you can later use Partnership Ads or Spark Ads to boost the content toward your desired audience.
Inviting Influencers
While browsing our influencer network, you may discover creators you'd like to work with directly. You can invite them to your campaign using the "Invite" button in the top left corner. They will receive both an in-app notification and an email invitation.
💡 Note: The chat feature becomes available once you have accepted an influencer into your campaign.
Bewerbungsphase bei unterschiedlichen Kampagnentypen
Normale Kampagnen
Alle Influencer werden auf einmal für deine Kampagne angenommen und durchlaufen die Kampagnenphasen gemeinsam.
Ongoing-Kampagnen
Du kannst fortlaufend neue Influencer zu deiner Kampagne annehmen. Jeder Influencer durchläuft die Kampagnenphasen individuell für sich.
Event-Kampagnen
Du nimmst jeden Influencer einzeln an und kannst so deine „Guest List“ nach und nach füllen. Ab Beginn der Vorbereitungsphase durchlaufen alle angenommenen Influencer gemeinsam die restlichen Phasen der Kampagne.