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Influencer Compensation (Types)

Overview of the different ways you can compensate influencers

Jennifer Geithner avatar
Written by Jennifer Geithner
Updated over a month ago

You have different options to compensate influencers for their collaboration:

  • Product-only compensation

  • Online voucher

  • Cash-only compensation

  • Product & cash mix compensation


1. Product-only compensation

If you only want to send the influencer the physical product for your campaign, select “Product by mail.”


2. Online voucher

If you want to provide influencers with an online voucher, simply click on “Online voucher.” Here you can add the link to your shop where influencers can order the product or use your service.

You can enter the voucher code for the influencer directly into the designated field during the preparation phase.

Note: If you want to send the voucher by post, you must select “Product by mail” as the option. Otherwise, you won’t receive the influencers' addresses.


3. Cash-only compensation

Alternatively, you can offer pure cash compensation without providing a product or service. All influencer payments are handled via Refluenced and will be invoiced to you after the campaign.


4. Product & cash mix compensation

This combination gives you the advantage of providing the product plus an additional incentive with attractive cash compensation. This way, you can boost your number of applicants and attract even more — and bigger — influencers.

To do this, select “Product by mail” during the campaign setup process and enter the additional cash amount under “Want more applications?”

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