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How does the Influencer Network work?

Our Influencer Network

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Written by Jonas Holzer
Updated over 2 months ago

Our influencer network now consists of over 15,000 verified influencers in the DACH region.

With the Professional and Expert Plan you can access our entire network, search for influencers, request influencers for your campaigns, discover new influencers and save influencers for future collaborations.

The functions in the network at a glance:

  • Filter influencers

  • Search influencers

  • Look at influencer profiles

  • Sort and save influencers in groups

  • Filter the followers of the influencers

  • Find new influencers


And this is how it’s built

  • At the top you have the search functions. First for the follower demography and below that for the influencers themselves. That’s how the filters work.

  • Depending on the applied filter criteria, all influencers who match them will be shown to you below the search functions.


View influencer profile

If you are interested in an influencer, you can click on their card and their profile will open on the right side of your screen (in small view).

Here you can see the following:

  • Profile picture(s)

  • Place of residence

  • Interests

  • Social media links

  • Key figures for the respective socials:

    • Instagram: Engagement rate, follower count, average views

    • TikTok: Activity, engagement rate, follower count, average views

  • Depending on the selected social, the follower demography is displayed below

    • Origin of top countries

    • Origin of top cities (important if you want to work with locals)

    • Age distributionGender distribution

  • And at the very bottom the content from past campaigns is displayed.

If you click on the name of the influencer at the top of the profile view, their profile will be displayed in full screen.

Note: Don’t just pay attention to the follower count – the view numbers usually say more about the real reach of the influencer.

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