You can create and launch a new campaign in just 15 minutes!
Here’s how it works:
1. Go to your dashboard and click on "New Campaign".
2. A pop-up window will open, where you can choose the type of your campaign. For a new TikTok campaign, select "TikTok Campaign" here.
Note: If this window does not appear, you do not have a valid plan! Feel free to contact us at [email protected], and we will assist you.
3. Start creating your campaign
Here is a step-by-step guide to creating your campaign:
The Product
Campaign Title
Set the title of your campaign – it should be short and descriptive.
"From" shows who is launching the campaign, meaning your brand name.
Campaign Description
Explain what your campaign is about and what the goal of your campaign is.
Countries
Choose the countries in which you want to work with influencers.
Currently, you can choose between Germany, Switzerland, and Austria.
Visuals
You can upload 6 images related to your campaign that help influencers understand what they are receiving and what your campaign is about.
The first image will always be your campaign's cover image.
Pro Tip:
It should feature people showing how to use the product/service, as this makes it more appealing to potential applicants.
The best format for the cover image is 19:6.
Product Details
Product Display to Influencers
Product Shipping to Influencers
You can choose between different options for how the product should be delivered to the influencers.
Delivery or Compensation:
Choose whether the product/voucher should be shipped by post, offered as a voucher (which is sent to the influencers online), or if only a cash compensation will be provided.
Product Value:
Enter the product value (price of the product/service).
Product Description:
Provide a description of the product for the influencers.
Clothing Sizes:
Option to request clothing sizes from influencers if relevant.
Product Selection/Variants:
Ability to list different variants of the product, allowing influencers to choose when applying.
Data Upload:
Upload area for additional materials (e.g., videos, logos, stickers) that influencers can use as inspiration or as content to post. You can also upload briefings in the form of a PDF.
Additional Compensation per Influencer:
Slider to set cash compensation per influencer to increase the attractiveness of the campaign and receive more applications. This is especially recommended if the product value is low.
All payments to influencers are processed through Refluenced. The amount will be invoiced to you separately.
The product value and/or cash compensation will determine the influencers' deliverables, i.e., what they need to post.
If influencers create a TikTok as a deliverable (and at least 40 CHF/EUR in cash compensation is offered), you can activate the bonus pool. This creates bonus incentives for influencers to produce high-quality content.
Influencer Deliverables
Here’s an overview of what the influencers will post. After this, the task for the influencers can be formulated. Be sure to keep it short and to the point. Also, consider the goal of your campaign – is it more conversion- or awareness-focused? This will help you suggest appropriate CTAs to the influencers.
Then, you can select the appropriate tags and hashtags.
Spark Ads
To give your campaign an extra boost at the end, we recommend activating Spark Ads. This allows you to increase your reach and conversions with a separate ad budget. You can find the ad codes you need for the ads in the reporting section at the end. If you need assistance, feel free to contact us at: [email protected].
Groups
If you have already run a campaign, you can easily invite groups here. In groups, you can save influencers that you can invite for your campaigns. You can add a suitable description and categorize the influencers.
The groups "Favorites," "Previously Collaborated," "My Referrals," and "Following You" are automatically created for you by Refluenced. You can add influencers to these groups and remove them if needed.
When you add a group, the influencers in that group will be automatically invited to participate in the campaign once you make it live.
Campaign Duration
As the last point, you need to determine the duration of your campaign.
You can choose between a time-limited campaign or an ongoing campaign.
In a time-limited campaign, each campaign phase has a specific period during which the respective phase runs. The campaign will end on the date you set. In an ongoing campaign, you will receive continuous content. You can accept influencers for your campaign at any time, while influencers who have already joined will be creating content.
Additionally, you can adjust the timeframes of the different phases. For a time-limited campaign, we recommend at least 7 days for the application phase, 7 days for the preparation phase (if you need to ship a product, otherwise 0-3 days is sufficient), and 14 days for the commercial phase.
Alternatively, you can plan your campaign if you set the timeframe for the future. This way, your campaign will be automatically launched.
At the end, you can also duplicate the campaign as an Instagram or UGC draft, or save it as a draft if we need to review it again.
Now you're perfectly prepared to launch your TikTok campaign. Let's go!