You can create and launch a new campaign in just 15 minutes!
Here’s how it works:
Go to your dashboard and click on "New Campaign".
A pop-up window will open, where you can select the type of campaign. To create a new Instagram campaign, click on "Instagram Campaign".
Note: If this window does not appear, you do not have a valid plan! Feel free to contact us at [email protected], and we will assist you.
Start creating your campaign
Here is a step-by-step guide to creating your campaign
The Product
Campaign Title
Set the title of your campaign – it should be short and descriptive.
"From" indicates who is launching the campaign, meaning your brand name.
Campaign Description
Explain what your campaign is about and what the goal of your campaign is.
Countries
Select the countries where you want to work with influencers.
Currently, you can choose between Germany, Switzerland, and Austria.
Visuals
You can upload up to 6 images related to your campaign to help influencers understand what the campaign is about and what they will receive.
The first image will be your campaign's cover image.
Pro Tip: Use images of people using the product or service—this makes the campaign more appealing to potential applicants.
Optimal format: Use images in 9:16 format.
Produktdetails
Product Delivery to Influencers
Product Shipment to Influencers
Determine how the product will be delivered to the influencers.
Options:
Product shipment
Voucher code
Cash compensation only
Delivery or Compensation
Choose whether the product/voucher will be shipped by mail, provided as an online voucher code, or if the campaign will offer cash compensation only.
Product Value
Enter the value of the product for the influencers.
Make sure to enter the correct price. If the item is currently discounted, you should enter the discounted price.
Do not use free product samples that are typically included with orders on your website. Influencers will notice this and may feel unfairly treated.
Product Description
Describe which product the influencers will receive from you. If there are multiple products, you can list them or explain how they can be used.
The influencer should have a clear understanding of what they will be receiving.
Clothing Sizes
You have the option to request the clothing and shoe sizes of influencers if they are relevant for your campaign. All you need to do is check the box here, and our system will handle the rest automatically.
The influencers must then specify the sizes in their application.
Product Selection / Variants
If influencers can choose between different products, you can specify them here. Influencers must select one of the options when submitting their application.
Simply list the available products one below the other.
2. Data Upload
In this section, you can upload additional files to help influencers understand your product or provide more details for your briefing, such as logos or images.
If you have a specific content vision, you can upload a sample video or image here and mention in the briefing that influencers can use it as inspiration.
3. Additional Cash Compensation for Influencers
With this feature, you can pay influencers an additional cash compensation alongside the product or voucher.
This provides influencers with an extra incentive to participate in your campaign and allows you to reach more and larger influencers.
Note: If your product has a low value, but you still want to receive a reel or a post, you can add extra cash compensation. The two values are combined, allowing you to receive more content.
The product value and/or cash compensation determine the deliverables required from influencers, meaning the content they must post.
From 100 CHF/EUR pure product value or 70 CHF/EUR pure cash compensation, influencers must create a reel or post in addition to the 3 stories.
If influencers create a reel or a post as part of their deliverables (and at least 40 CHF/EUR in cash compensation is offered), you can activate the bonus pool. This creates additional incentives for influencers to produce high-quality content.
Influencer deliverables
Deliverables per influencer
Here you have the option to choose what type of content should be posted.
2. Task for the influencers
In this field, it is especially important to clearly communicate to influencers what they need to do. If you already have an idea of the direction the content should take, use this field to explain it precisely to the influencers.
These could include the following points:
Specific perspectives or settings you want.
A key call-to-action (CTA) that should be mentioned.
Unique selling points (USPs) of your product that should be highlighted.
Important don’ts that must be followed.
Content inspiration like "What I eat in a day" or "Come ... with me." Share such suggestions with the influencers.
One of our key learnings is that influencers need a certain level of creative freedom to produce authentic content that fits their style and feed. The more restrictions you impose, the less authentic the result will be. Provide a clear structure but allow space for creative execution.
To make it easier for you to fill in this field, we have prepared some pre-written sentences. Simply click on the brackets with the keywords to use them.
3. Hashtags, link, and tags
To track the influencers' content and ensure that your Instagram account is tagged in all posts, you need to specify your brand's Instagram profile in your campaign.
Additionally, you can set specific hashtags (use the "+" button to add more hashtags)
and include a link sticker for the stories.
Partnership Ads
To give your campaign an extra boost at the end, we recommend activating Partnership Ads. This allows you to increase your reach and conversions with a separate ad budget.
When you activate this button, influencers must provide the ad code for their post or reel during synchronization.
We collect all codes for you, and you can easily copy them via "Copy Code" in the reporting section and paste them directly into your ad manager.
There are no additional costs for this feature on Refluenced. You only pay separately to your ad manager if you choose to promote the content.
Groups
On Refluenced, you can create different influencer groups and invite them to your campaigns.
The groups "Favorites," "Previously Collaborated," "My Referrals," and "Following You" are automatically created for you by Refluenced. You can add influencers to these groups and remove them if needed.
When you add a group to your campaign, the influencers in that group are automatically invited to participate once you publish the campaign. These invitations are non-binding for both you and the influencers.
Timeline
Campaign duration
As the final step, you need to set the duration of your campaign. You can choose between a time-limited campaign or an ongoing campaign.
In a time-limited campaign, each campaign phase has a set timeframe. The campaign automatically ends on the date you specify.
In an ongoing campaign, you receive continuous content. You can accept new influencers at any time while those already participating create and complete their content.
Additionally, you can customize the timeframes for different phases.
Recommendation for time-limited campaigns:
At least 7 days for the application phase
7 days for the preparation phase (if you’re shipping products; otherwise, 0-3 days are sufficient)
14 days for the commercial phase
Alternatively, you can also schedule your campaign for a future date. This way, your campaign will automatically launch at the time you specify.
At the end, you can directly duplicate the campaign as a TikTok or UGC draft or save it as a draft if our team needs to review it or if you need to discuss certain points internally.
It's that easy! So, let's get started with your first campaign!