The Bonus Pool is an optional add-on for campaigns on Refluenced. It serves as a financial incentive to further motivate influencers.
Influencers who create especially high-quality content or post within the first 7 days can be rewarded through the Bonus Pool.
If you choose a cash-only compensation model, you can activate the Bonus Pool. You’ll set a specific amount per influencer – for example, 100 CHF/EUR. From that amount, 20 % (i.e. 20 CHF/EUR) is automatically placed into the Bonus Pool. Each influencer is then guaranteed to receive 80 CHF/EUR. Once the campaign ends, the Bonus Pool is distributed: part goes to the fastest influencers, and the rest to the top 33 % with the best-performing content.
You can also activate the Bonus Pool if your campaign offers a product + cash payment to add an extra layer of motivation.
Important: The Bonus Pool is managed and paid out by Refluenced. It’s optional, but highly recommended to encourage faster delivery and better content quality. A minimum of three influencers must take part in the campaign to activate the Bonus Pool.