In just 15 minutes, you can create and launch a new campaign!
Here’s how it works:
Go to your dashboard and click on "New Campaign".
A pop-up window will appear where you can choose the type of your campaign. For a new Instagram campaign, select "UGC Campaign" here.
3. Start the campaign creation process
Here is a step-by-step guide for creating your campaign:
The Product
Campaign Title
Set the title of your campaign – it should be short and descriptive.
"From" shows who is launching the campaign, meaning your brand name.
Campaign Description
Explain what your campaign is about and what the goal of your campaign is.
Countries
Choose the countries in which you want to work with influencers.
Currently, you can choose between Germany, Switzerland, and Austria.
Visuals
You can upload 6 images related to your campaign that help influencers understand what they will receive and what the campaign is about.
The first image will always be your campaign's cover image.
Pro Tip:
It should feature people showing how to use the product/service, as this makes it more appealing to potential applicants.
The best format for the cover image is 19:6.
Product Details
Product Display to Influencers
Product Shipping to Influencers
You can choose from various options for how the product should be delivered to the influencers.
Delivery or Compensation
Choose whether the product/voucher should be shipped by post, offered as a voucher (which is sent to influencers online), or if only cash compensation will be provided.
Product Value:
Enter the product value (price of the product/service).
Product Description:
Provide a description of the product for the influencers.
Clothing Sizes:
Option to request clothing sizes from influencers if relevant.
Product Selection/Variants:
Ability to list different variants of the product, allowing influencers to choose when applying.
Data Upload:
Upload area for additional materials (e.g., videos, logos, stickers) that influencers can use as inspiration or as content to post. You can also upload briefings in the form of a PDF.
Influencer Deliverables
Here’s an overview of how many videos the influencers should create.
Number of Videos per Content Creator
Choose how many videos a single content creator should create (e.g., 1 video or 2 videos).
Select Video Length
Option to select the desired video length (e.g., 15 seconds or 30 seconds).
Scenes
First Sentence in the Video (Hook):
Input field to formulate a strong opening for the video that directly addresses the target audience.
What Should Be Mentioned in the Video?
Instructions on the content of the video, e.g., important selling points (USPs) that should be mentioned.
Call to Action for the Video:
Description of what the target audience should do at the end of the video (e.g., buy the product, use the discount code, get to know the brand).
Don’ts for the Videos:
Here you can specify things to avoid in the video (e.g., certain phrases or inappropriate content).
Subtitles and Raw Material
Subtitles Required:
Checkbox if the video should include subtitles.
Raw Material:
Checkbox to indicate if raw material should be provided.
Language
Selection of the desired language for the video:
Swiss German
Standard German
English
French
Italian
If you have already run a campaign, you can easily invite groups here. In groups, you can save influencers that you can invite to your campaigns. You can add a suitable description and categorize the influencers. Refluenced will automatically create the groups "Favorites," "Already Collaborated," "My Referrals," and "Following You". You can sort influencers into these groups and remove them if needed.
When you add a group, the influencers in that group will automatically be invited to participate in the campaign once you make it live.
Now, select your product value/voucher value and also choose an additional compensation per influencer. They will always receive 54 CHF/EUR, and you can increase this value.
With this slider, you can increase the cash compensation per influencer to boost the attractiveness of the campaign and receive more applications. This is particularly recommended for campaigns with a lower product value.
All payments to influencers are processed through Refluenced. The amount will be invoiced to you separately.
Campaign Duration
As the last point, you need to determine the duration of your campaign.
You can choose between a time-limited campaign or an ongoing campaign.
In a time-limited campaign, there is a specific period for each campaign phase during which the respective phase runs. The campaign will end on a date set by you. In an ongoing campaign, you will continuously receive content. You can accept influencers for your campaign at any time, while influencers who have already joined are already creating content.
Additionally, you can adjust the time periods for the different phases. For a time-limited campaign, we recommend at least 7 days for the application phase, 7 days for the preparation phase, and 14 days for the content creation phase.
Alternatively, you can plan your campaign for the future. This way, your campaign will be automatically launched.
At the end, you can also duplicate the campaign as an Instagram or TikTok draft or save it as a draft if we need to review it again.
What does a UGC campaign cost?
You can run UGC campaigns on Refluenced without a subscription model, as you pay per influencer.
The price per video depends on the length:
15-second video = 79,-
30-second video = 99,-
You can also have multiple videos created by one influencer within a campaign – each video is charged at the price listed above.
You don’t pay for the campaign itself – only for the videos the influencers create and the product you send them.
Now you're perfectly prepared to launch your UGC campaign. Let's go!